One-Page Business Plan

1. What you're selling

One or two sentences. What does the customer get, and what problem does it solve for them? Avoid jargon — write it the way you'd explain it to a neighbour.

2. Who buys it

Be specific. Not "everyone" — pick one type of customer you understand well. Where do they live or work? What do they currently do instead of buying from you?

3. How you'll reach them

WhatsApp status, a market stall, referrals, social media, a physical shop — name the one or two channels you'll actually use in the first three months, not every channel that exists.

4. What it costs to start

List every one-off cost: stock, equipment, registration, rent deposit. Add them up. This is the amount you need before you open.

5. What it costs to run each month

Rent, transport, restocking, data, salaries if any. Add these up separately from your starting costs — this is what you need every month just to keep going.

6. What you'll charge

Your price needs to cover your monthly running cost divided by how many customers you expect, plus a profit margin. If you can't explain why the price is what it is, it's a guess, not a plan.

7. Break-even point

How many sales, in a month, before you've covered your monthly running cost? This is the number that tells you if the business is realistic at the price and volume you're expecting.